Old Spice Film Old Spice: QUESTIONS by Wieden + Kennedy Portland

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Industry Hygiene & Personal Care Products
Media Film
Market United States
Agency Wieden + Kennedy Portland
Director Tom Kuntz
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Jason Bagley, Eric Baldwin
Copywriter Craig Allen, Eric Kallman
Producer Jeff Scruton
Account Supervisor Jessica Monsey
Editor Carlos Arias
Released June 2011


Cannes Lions 2011
Film Lions Cosmetics & Beauty Silver

Credits & Description

Type of Entry: Product & Service
Category: Cosmetics & Beauty
Advertiser/Client: OLD SPICE
Product/Service: BODY WASH
Entrant Company: WIEDEN+KENNEDY Portland, USA
Advertising Agency: WIEDEN+KENNEDY Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Eric Baldwin
Art Director: Craig Allen/Eric Kallman
Copywriter: Eric Kallman/Craig Allen
Agency Producer: Lindsay Reed
Planner: Britton Taylor
Account Manager: Diana Gonzalez
Account Supervisor: Jessica Monsey
Production Company: MJZ Los Angeles, USA
Director: Tom Kuntz
Producer: Jeff Scruton
Editor: Carlos Arias
Sound Design/Arrangement: Gus Koven
Cameraman: Bill Robinson
Post Production: The Mill LA

Brief Explanation:
"The Man Your Man Could Smell Like" returns with a cake, a saw, a hot tub and a motorcycle to demonstrate that anything is possible when you smell like an Old Spice man.