Old Spice Film I Can Do Anything by Wieden + Kennedy Portland

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I Can Do Anything

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Industry Deodorants
Media Film
Market United States
Agency Wieden + Kennedy Portland
Director Tim Godsall
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Craig Allen, Jason Bagley
Art Director Max Stinson
Copywriter Jason Kreher
Producer Holly Vega
Account Supervisor Diana Gonzalez, Michael Dalton, Yaya Zhang
Editor Geoff Hounsell
Released April 2011


One Show 2012
One Show Entertainment Best Brand Channel Silver

Credits & Description

Category: Cosmetics & Beauty
Advertiser: OLD SPICE
Product/Service: CHAMPION
Production Company: BISCUIT FILMWORKS, Los Angeles, USA
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Craig Allen
Copywriter: Jason Kreher
Art Director: Max Stinson
Agency Producer: Jeff Selis/Ben Grylewicz
Account Supervisor: Michael Dalton/Diana Gonzalez/Yaya Zhang
Producer: Holly Vega
Director: Tim Godsall
Editor: Geoff Hounsell
Sound Design/Arrangement: Mix: Joel Waters/Lime
Post Production: Vfx: The Mission Studio/Producer: Diana Cheng/Supervisor: Rob Trent
Music: Tonefarmer/Producer: Tiffany Senft
EditingCompany: Arcade Edit
Editing Company: Arcade Edit
Other Credits: Managing Director: Shawn Lacy

English Description
Old Spice's “Believe in Your Smellf” campaign introduces the brand's newest addition to its scent/product lineup―Champion. Old Spice Champion is for guys who understand that smelling great is an important tool for achieving personal success―like having big muscles and cool hair. And actress Heather Graham as a girlfriend to admire your big muscles and cool hair. Available in deodorant, anti-perspirant/deodorant, body wash and body spray, Champion celebrates the true champion in every man and gives him the motivation and self-confidence to win in the game of life. This is a philosophy we at Old Spice call "Believe in Your Smellf."