Old Spice Film Innocent | #SmellEm by Wieden + Kennedy Portland

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Innocent | #SmellEm

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Industry Deodorants
Media Film
Market United States
Agency Wieden + Kennedy Portland
Creative Director Erik Fahrenkopf, Max Stinson
Art Director Lawrence Melilli
Copywriter Matt Mulvey
Creative Erik Fahrenkopf, Matt Mulvey, Max Stinson, Lawrence Mililli
Production MJZ
Director Steve Ayson
Released June 2016


Cannes Lions 2017
Film TV / Cinema Film: Cosmetics & Toiletries Silver Lion

Credits & Description

Client: Old Spice
Advertiser: Procter & Gamble
Media: Television
Brand: Old Spice
Country: United States
Campaign: Old Spice Smell Em Whos Boss Campaign
Agency: Wieden + Kennedy
Marketing Director: Janine Miletic
Brand Manager: Mathew Krehbiel
Senior Assistant Brand Manager: Danny Suich
Creative Director: Erik Fahrenkopf
Creative Director: Max Stinson
Copywriter: Matt Mulvey
Art Director: Lawrence Melilli
Integrated Executive Producer: Erika Madison
Production Company Producer: Chris Capretto
Account Manager: Georgina Gooley
Account Manager: Nick Pirtle
Account Manager: Michael Dalton
Production Company: Mjz
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Mark Hall
Director of Photography: Robert Elswit
Editing Company: Exile
Editor: Kirk Baxter
Editor: Nate Gross
Assistant Editor: Zaldy Lopez
Post Production: Toby Louie
Post Production: Brittany Carson
Head of Production: Jennifer Locke
Executive Producer: Carol Lynn Weaver
Special Effects / Vfx: The Mill La
Executive Producer: Sue Troyan
Production Company Producer: Chris Harlowe
Coordinator: Rustie Burris
Special Effects / Vfx: James Allen
2d Lead Artist: Narbeh Mardirossian
2d Artists: Andy Dill
2d Artists: Alex Candlish
2d Artists: Jale Parsons
2d Artists: Don Kim
2d Artists: Lisa Ryan
2d Artists: Brad Scott
2d Artists: Chris Payne
3d Artist: Michael Lori
Matte Painting: Andy Wheater
Matte Painting: Nathan Mckenna
Original Music: Walker
Executive Producer: Sara Matarazzo
Senior Producer: Abbey Hickman
Sound Designer: Brian Emrich
Original Music: Joint
Music Composer: Noah Woodburn
Music Composer: Tim Ribner
Production Company Producer: Sarah Fink
Original Music: Woodwork
Music Composer: Philip Kay
Production Company Producer: Rachel Wood
Production Company Producer: Andy Oskwarek
Vocal Arrangement: Walker
Vocals Producer: Abbey Hickman
Mix Studio: Lime Studios
Assistant Engineer: Ben Tomastik
Assistant Engineer: Peter Lapinski
Executive Producer: Susie Boyajan
Company: Company
Artist: Sean Coleman
Color Producer: Matt Moran