Old Spice Film Jungle Hero by Biscuit Filmworks, Wieden + Kennedy Portland

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Jungle Hero

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Industry Deodorants
Media Film
Market United States
Agency Biscuit Filmworks
Director Steve Rogers
Agency Wieden + Kennedy Portland
Released October 2016


One Show 2017
Film Television: Long Form - Single Merit

Credits & Description

Wieden + Kennedy, Portland has released this campaign for Old Spice directed by Steve Rogers.
Media: TV
Category: Cosmetics & toiletries
Client: Procter & Gamble
Client: Old Spice
Agency: Wieden + Kennedy, Portland
Production: Biscuit Filmworks
Country: United States of America
Director: Steve Rogers
Our handsome hero becomes and intrepid explorer, attempting to communicate with gorillas in the jungle and “break down the barriers between man and beast”, while staying dry due to his Old Spice deodorant.