|Industry||Hygiene & Personal Care Products|
|Agency||Wieden + Kennedy Portland|
|Executive Creative Director||Susan Hoffman, Matt O'rourke, Mark Fitzloff|
|Creative Director||Jason Bagley, Eric Baldwin|
|Art Director||James Moslander|
|Clio Awards 2012|
Credits & Description
Danger Zone is a new scent from Old Spice, created for brave explorers outside of the U.S. market. In this Wieden+ Kennedy , Portland spot, we see our Danger Zone Man suavely make his way through jungle challenges, which increases in their level of risk and bodily harm. But he has nothing to worry about, because heâs injected the scent of courage into his bloodstream via his armpit holes.