Motorcycle by MJZ, Wieden + Kennedy Portland for Old Spice

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Motorcycle

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Industry Cosmetics & beauty products, Hygiene & Personal Care Products
Media Film
Market United States
Agency MJZ
Director Tom Kuntz
Agency Wieden + Kennedy Portland
Executive Creative Director Damian Coscia, Susan Hoffman, Ícaro Dória, Guillermo Vega, Matt O'rourke, Mark Fitzloff
Creative Director Craig Allen, Jason Bagley
Art Director Max Stinson
Copywriter Andy Laugenour
Account Supervisor Diana Gonzalez, Jessica Monsey
Editor Mackenzie Culter, Gavin Cutler
Released May 2011

Awards

London International Awards 2012
TV/Cinema/Online Film Cosmetics/Toiletries/Pharmaceuticals Short List
TV/Cinema/Online Film - Production | Post Production Visual Effects Short List

Credits & Description

Category: Sound Design
Advertiser: PROCTER & GAMBLE
Product/Service: OLD SPICE SWAGGER
Agency: Wieden + Kennedy
Agency: WIEDEN + KENNEDY
Production Company: MJZ, Los Angeles, USA
Executive Creative Director: Mark Fitzloff, Susan Hoffman, Icaro Doria & Guillermo Vega
Creative Director: Craig Allen & Jason Bagley
Copywriter: Andy Laugenour
Art Director: Max Stinson
Agency Producer: Lizzie Marcy (Agency Executive Producer: Ben Grylewicz)
Account Supervisor: Jessica Monsey/Diana Gonzalez
Advertiser's Supervisor: (TBC by Jessica Sinn)
Director: Tom Kuntz
Editor: Gavin Cutler
Sound Studio: Barking Owl
Sound Design/Arrangement: Barking Owl/Michael Anastasi
Planner: Britton Taylor/Anibal Casso
Director Of Photography: Phillippe Le Sourd
EditingCompany: Mackenzie Cutler
Planner: Britton Taylor/Anibal Casso
Director Of Photography: Phillippe Le Sourd
Editing Company: Mackenzie Cutler
Other Credits: Line Producer: Scott Kaplan

English Description
An average looking man in a locker room smells his new Old Spice deodorant. Suddenly his face and body start cracking away like porcelain to reveal an attractive man on a motorcycle. The locker room also cracks away to reveal the open road.