Works » Old Spice

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Industry Hygiene & Personal Care Products, Deodorants
Media Television & Cinema
Market United States
Agency Biscuit Filmworks
Agency Wieden + Kennedy Portland
Producer Jennifer Fiske, Lindsay Reed
Executive Creative Director Susan Hoffman Matt O'rourke, Joe Staples
Creative Director Jason Bagley, Craig Allen
Director Steve Rogers
Art Director Croix Gagnon
Copywriter Nathaniel Lawlor
Released September 2013

Awards

One Show 2014
Advertising Consumer Television / :20 and Under - Campaign Bronze Pencil

Credits & Description

Category: Cosmetics & toiletries
Brand: Old Spice
Agency: Wieden + Kennedy, Portland
Country: United States of America
The NFL season is back and with it comes new work for Old Spice from Wieden+Kennedy Portland. The Old Spice "Unnecessary Freshness" campaign chronicles the stories of new Old Spice Guys Denver Broncos wide receiver Wes Welker and New England Patriots linebacker Jerod Mayo
Category: Cosmetics & toiletries
Client: Old Spice
Agency: Wieden + Kennedy, Portland
Production: Biscuit Filmworks
Country: United States of America
Director: Steve Rogers
Creative Director: Craig Allen
Executive Creative Director: Joe Staples
Executive Creative Director: Susan Hoffman
Creative Director: Jason Bagley
Copywriter: nathaniel lawlor
Art Director: Croix Gagnon
Producer: Lindsay Reed
Producer: Jennifer Fiske
Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
DoP: Ben Seresin
Head of Production: Ben Grylewicz
Line Producer: Jay Veal
Editorial: Rock Paper Scissors
Editorial: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Post Prod: Julia Batter
VFX: The Mill

The TV Commercial titled Old Spice | Snow Globe was done by Biscuit Filmworks, Wieden + Kennedy Portland advertising agencies for Old Spice in United States. It was released in Sep 2013.