Old Spice Film Red Sweater by Wieden + Kennedy Portland

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Red Sweater

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Industry Deodorants
Media Film
Market United States
Agency Wieden + Kennedy Portland
Executive Creative Director Susan Hoffman, Jason Bagley, Eric Baldwin, Mark Fitzloff
Creative Director Ashley Davis Marshall, Matt Sorrell, Rory Doggett
Art Director Robbie Rane
Copywriter Andy Laugenour
Production Biscuit Filmworks
Director Steve Rogers
Released February 2018

Credits & Description

Media: TV
Category: Cosmetics & toiletries
Client: Old Spice
Agency: Wieden + Kennedy, Portland
Production: Biscuit Filmworks
Country: United States of America
Director: Steve Rogers
Executive Creative Director: Eric Baldwin
Executive Creative Director: Jason Bagley
Executive Creative Director: Susan Hoffman
Executive Creative Director: Mark Fitzloff
Creative Director: Matt Sorrell
Creative Director: Ashley Davis-Marshall
Copywriter: Andy Laugenour
Art Director: Robbie Rane
Producer: Byron T. Oshiro
Executive Producer: Endy Hedman
Executive Producer: Holly Vega
Executive Producer: Crissy DeSimone
DoP: Mandy Walker
Business Affairs: Dusty Slowik
Strategic Planning: Britton Taylor
Strategic Planning: Drew Phillips
Account Executive: Dave Ellerbee
Management Supervisor: Phil Williams
Account Director: Thomas Harvey
Line Producer: Pip Smart
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: Laura Sanford
Post Producer: Adam Becht
Post Producer: Alexa Atkin
Managing Partner: Damian Stevens
Head of Production: Kirsten Thon-Webb
VFX Company: The Mill
Shoot Supervisor: Tim Davies
Flame 2D Lead Artist: Tim Davies
Flame 2D Lead Artist: Tim Rudgard
Flame 2D Artist: James Allen
Flame 2D Artist: Lisa Ryan
Flame 2D Artist: Scott Wilson
Flame 2D Artist: Alex Candish
Flame 2D Artist: Tim Robbins
Flame 2D Artist: Andy Dill
Flame 2D Artist: Chris Knight
Flame 2D Artist: Benoit Mannequin
Flame 2D Artist: Dag Ivarsoy
Executive Producer: Enca Kaul
VFX Producer: Anastasia Von Rahl
VFX Producer: Dale Nicholls
Production Coordinator: Jalisa House
VFX Company: Joint
Colorist: David Jahns
Flame 2D Lead Artist: Leif Peterson
Flame 2D Artist: Noah Poole
Flame 2D Artist: Andy Bate
Flame 2D Artist: David Jahns
Roto: Trace VFX
VFX Producer: Rebekah Koerbel
Color Company: The Mill
Color Executive Producer: Thatcher Peterson
Color Producer: Diane Valera
Colorist: Adam Scott
Music & Sound Design: Stimmung
Creative Director: Rory Doggett
Executive Producer: Kristina Iwankiw
Mix Company: Joint
Mixer: Noah Woodburn
Assistant Mixer: Natalie Huizenga
Producer: Jen Milano
Published: January 2018
Synopsis:
When selling deodorant there is really only one language that is the most appropriate to feature in a commercial. Some may say it is the one that the audience understands, but Old Spice disagrees. The correct answer is the language that sells the most deodorant. Bon appetit.