Watermelon by Biscuit Filmworks, Wieden + Kennedy Portland for Old Spice

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Watermelon

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Industry Hygiene & Personal Care Products, Soaps
Media Film
Market United States
Agency Biscuit Filmworks
Producer Matt Moran
Agency Wieden + Kennedy Portland
Executive Creative Director Joe Staples, Molly Campanella
Creative Director Craig Allen, Jason Bagley
Art Director Croix Gagnon
Copywriter Nathaniel Lawlor
Producer Lindsay Reed, Adam Reeb, Ben Grylewicz
Editor Richard Orrick @ Work
Production Revolver
Director Steve Rogers
Released April 2013

Awards

AICP SHOW, 2014
Advertising Excellence / Campaign - Shortlist

Credits & Description

Guys can finally experience masculine smelling bar soapâintroducing Old Spice bar soap! With more than 40 percent of guys loyal bar soap users, Old Spice has their backs (and arms, legs, chest, pits and other bits) when it comes to manly scented shower equipment. Available in the brandâs three most popular scents â Fiji, Pure Sport and Swagger â Wieden+Kennedy Portland are launching the bar soap in true Old Spice style: with a new campaign that brings back the classic soap commercial and demonstrates how guys can wash their body the manly way, with manly scented bar soap to the tune of an extremely masculine, yet incredibly informative jingle.
Category: Cosmetics & toiletries
Client: Old Spice
Agency: Weiden & Kennedy
Production: Biscuit Filmworks | Revolver
Country: United States of America
Director: Steve Rogers
Executive Creative Director: Joe Staples
Executive Creative Director: Molly Campanella
Creative Director: Jason Bagley
Creative Director: Craig Allen
Copywriter: nathaniel lawlor
Art Director: Croix Gagnon
Producer: Ben Grylewicz
Producer: Adam Reeb
Producer: Lindsay Reed
Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Executive Producer: Michael Ritchie
Executive Producer: Sue Troyan
Visual Effects: The Mill
Editing Company: Work Post Films
Editor: Richard Orrick
Composer: Paul Libman
Music: Libman Music
Account team: Liam Doherty
Line Producer: Pip Smart
Director of Photography: Ben Seresin
Asst. Editor: Healy Snow
Post Executive Producer: Erica Thompson
Coordinator: Samantha Axelrod
VFX Supervisor | Flame Artist: Tim Davies
Flame Artist Lead: Sarah Eim
Flame Artist: Bill Higgins
Flame Artis: Elad Offer
Compositor: Steve Cokonis
Compositor: Remedy Huynh
CG Artist: Ryan Reeb
CG Artist: Blake Sullivan
CG Artist: Martin Rivera
CG Artist: Misha Panov
CG Artist: Jacob Bergman
Shoot Supervisor: Steven Anderson
Record: Sear Sound
Engineer: Ted Tuthill
Mix Company: Avatar Studios
Mixer: Jay Messina
Music Editing: Madpan Productions/Uri Djemal and Lime Studios/Rohan Young
Colour Transfer Company: Company3
Artist: Sean Coleman
Producer: Matt Moran