OLG Film SAILBOAT by Holiday Films, McCann Canada

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Industry Lottery & Gambling
Media Film
Market Canada
Agency Holiday Films
Executive Creative Director Sean Davison
Producer Kelly King
Editor Mick Griffin @ Rooster
Agency McCann Canada
Director Luis Gerard
Creative Director Frank Lepre, Nancy Crimi-Lamanna
Art Director Vic Bath
Copywriter Rana Chatterjee
Account Supervisor Sarah Lostracco
Released November 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: OLG
Product/Service: LOTTERY
Production Company: HOLIDAY FILMS, Toronto, CANADA
Date of First Appearance: Jun 28 2010
Executive Creative Director: Sean Davison
Creative Director: Frank Lepre/Nancy Crimi-Lamanna
Copywriter: Rana Chatterjee
Art Director: Vic Bath
Agency Producer: Angy Loftus
Account Supervisor: Sarah Lostracco
Producer: Kelly King
Director: Luis Gerard
Editor: Mick Griffin
Sound Design/Arrangement: Pirate Toronto (Terry O'riely)
Post Production: (Conform) Track And Field (Mike Bishop)
Animation: Hatch And Rooster
Cinematographer: Sonnel Velazquez
Editing Company: Rooster
Other Credits: Exeutive Producer: Derek Wsewell

English Description
As a brand, LOTTO 649 has always been about caring and sharing. It’s not about what can be bought with your winnings, but the experiences you can create.
Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649.