OLLY Film Stress by YARD

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Industry Vitamins & Diet Complements
Media Film
Market United States
Agency YARD
Released January 2018

Credits & Description

Agency: Yard, NYC
Brand: OLLY
Geo: United States
Published: January 2018
The campaign addresses what’s inside every OLLY that makes it so good at keeping one happy on the outside, showcasing a series of colourful videos that tell the story of each OLLY product with a style and playfulness rarely seen in this category. From vitamin gummies for stress, sleep and beauty, to women's health and probiotics, the work takes us inside each of OLLY's products as though they were individual rooms, a la Charlie and the Chocolate Factory. Together, the separate vignettes link together to create a bigger message: that good health can be an attitude and a state of mind. The campaign marks OLLY's biggest marketing push to date, along with their first TV spot.