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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Brazil
Agency BOCA
Director Eduardo Menezes, Everton Behenck, Everson Klein, Daniel Marvel, Gabriel Rosemberg, Rodrigo Alves Pereira
Art Director Gabriel Gama, Francisco Bittencourt
Producer Marcelo Quinan, Luisa Bettio, Biah Werther, Frederico Ruas, Gabriela Tachini
Account Supervisor Juliana Bier, Ana Paula Altenhofen
Editor Frederico Ruas, Renata Munaretto
Production B Sound Thinking
Production Cartola Conteudo
Released October 2010

Credits & Description

Category: Interactive Film
Advertiser: OLYMPIKUS
Product/Service: INSTITUCIONAL
Agency: BOCA
Production Company: BOCA, Porto Alegre, Porto Alegre , Porto Alegre , BRAZIL, BRAZIL, BRAZIL
Production Company: B SOUND THINKING , Porto Alegre, Porto Alegre , Porto Alegre , BRAZIL, BRAZIL, BRAZIL
Production Company: CARTOLA CONTEUDO, Porto Alegre, Porto Alegre , Porto Alegre , BRAZIL, BRAZIL, BRAZIL
Date of First Appearance: Oct 24 2010
Chief Creative Officer: Eduardo Menezes/Everson Klein/Marcelo Quinan
Executive Creative Director: Eduardo Menezes/Everson Klein/Marcelo Quinan
Creative Director: Eduardo Menezes
Copywriter: Everton Behenck
Art Director: Rodrigo Pereira/Gabriel Gama/Francisco Bittencourt
Agency Producer: Luisa Bettio/Carol Abreu/Maíra Rolim/Bianca Martinez/Fernanda Borges/Pedro Bergamaschi
Account Supervisor: Ana Paula Altenhofen/Juliana Bier
Advertiser's Supervisor: Eduardo Menezes/Everson Klein/Marcelo Quinan
Producer: Gabriel Rosemberg/Biah Werther/Frederico Ruas/Gabriela Tachini/Luisa Bettio/Marcelo Quinan
Director: Everson Klein/Eduardo Menezes/Everton Behenck/Daniel Marvel/Gabriel Rosemberg/Rodrigo Pereira
Editor: Frederico Ruas/Renata Munaretto
Sound Design/Arrangement: B Sound Thinking
Post Production: Renata Munaretto
Animation: Frederico Ruas/Renata Munaretto
Cameraman: 38 Cinematographers Around The World/Melissandro Bittencourt/Luana Brasil
Music: B Sound Thinking
Account Manager: Everton Cunha/Fernando Nunes/Maria Eduarda Barbosa/Natália Pegoraro/Wilian Da Rocha
Planner: Everson Klein/Eduardo Menezes/Daniela Araújo/Marcelo Quinan/Rafael Greiner/
Cinematographer: 38 Cinematographers Around The World
Director Of Photography: Rodrigo Pereira/Gabriel Gama
Editing Company: Boca
Other Credits: Alexandre De Santi/Marcia Briones/Tatiana Behar/Thiago Massimino/Giordano Ferreira

English Description
"The People's Cup" is a project that resulted in a 22-minute-long collaborative movie filmed around the world during the 2010 World Cup. It shows the excitement of fans in the 32 countries that took part in the tournament. In bars, homes and public squares. Filmed by 32 people who are passionate about football and film, the movie shows another World Cup. Neither games nor players are seen. Not a single ball is seen striking the net. Even still, this is one of the most exciting football games ever filmed.

The People's Cup - Make your own film:

Step 1: in the website, the user would click on the section: make your own film.

Step 2: the user could enter any set of words he wants to create his own short film.

Step 3: The site would search "The People's Cup"'s footage library for images that translate the words. Now, the user could watch the film made up from the selected words. A film put together from 350 hours of raw footage, proving that the World Cup does belong to each person.