Dirt Is Good by Lowe Mena Dubai for Omo

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Dirt Is Good

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Industry Washing powders & Detergents
Media Film
Market United Arab Emirates
Agency Lowe Mena Dubai
Art Director Chris Kay
Released April 2016

Awards

Mena Effie Awards 2015
Non - Food FMCG Non - Food FMCG Bronze

Credits & Description

Client: Unilever
Brand Name : OMO
Agency: Lowe MENA
Summary
OMO believes that by giving children the freedom to get dirty, we give them the opportunity to develop and grow. That’s why we are committed to encouraging parents to see that Dirt is Good. In a market cluttered with functional claims on stain removal, our informative, engaging and experiential campaign created an emotional bond with mothers; by getting them to reappraise their views on dirt. In 3 months, we convinced 59% of mothers to SAY YES TO STAINS and helped OMO reach double-digit market share in a P&G citadel market
Credits
Sujay Nanavati, Regional Business Director,
Youssef Sarrouh, Sr. Account Manager,
Chris Kay, Sr. Art Director