Omo Film Tet by Lowe Singapore

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Tet

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Industry Washing powders & Detergents
Media Film
Market Singapore, Vietnam
Agency Lowe Singapore
Producer Pamela Phang
Production Bullet
Creative Director Erick Rosa, Fernando Duarte
Copywriter Viraj Swaroop L.k.
Released January 2015

Credits & Description

Title: Coming Home
Brand: OMO
Media: TV
Category: House, Garden & Pets
Agency: Lowe
Geo: Singapore
Country: Vietnam
OMO: Tet
The campaign targets Tet’s strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season.
Advertising Agency: Lowe Singapore, Singapore
Creative Director: Erick Rosa
Senior Art Director: Loh Seow Khian
Copywriter: Viraj Swaroop
Producer: Pamela Phang
Regional Business Director: Srija Chatterjee
Production House: Bullet Productions Bangkok
Post Production: VHQ Post Singapore
Composer: Peter Jones
Published: January 2015