Channel 4 Film MEET THE SUPERHUMANS, 3 [video] by 4creative

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market United Kingdom
Agency 4creative
Producer Gwilym Gwillim, Rory Fry
Editor Tim Hardy At Stitch
Production MPC
Director Tom Tagholm
Released June 2013


Cannes Lions 2013
Film Lions Product & Service; Publications & Media Gold
Film Craft Lions Best Production Value Bronze
Film Craft Lions Best Use of Music Bronze

Credits & Description

Type of entry: Product & Service
Category: Publications & Media
Advertiser: CHANNEL 4
Product/Service: ON AIR TV PROMOTION
Agency: 4creative London, UNITED KINGDOM
Creative Director: Tom Tagholm
Art Director: Tom Tagholm
Agency Producer: Gwilym Gwillim/Rory Fry
Producer: Gwilym Gwillim/Rory Fry
Director: Tom Tagholm
Editor: Tim Hardy - Stitch
Sound Studio: Envy
Sound Design/Arrangement: Rich Martin - Envy
Post Production: Moving Picture Company
Cameraman: Luke Scott
Music: Public Enemy - Harder Than You Think
Account Manager: Olivia Browne
Production Designer: Will Htay
Special Effects/Computer Graphics: MPC and specifically - VFX producer - Tim Phillips, VFX Supervisor -
Michael Gregory
Cinematographer: Luke Scott
Director Of Photography: Luke Scott
Editing Company: Stitch
ProductionManager: Simon Maniora
Other Credits: Acting Head Of Marketing - James Walker/Exec Producer- Shananne Lane/Vfx Producer- Tim Phillips
Brief Explanation
The ad captures the grit and determination of Paralympians in training, and the way they've triumphed over adversity to become elite athletes. We wanted to jolt people to see the ability beyond the disability.