Channel 4 Film STREET RACE by Channel 4, MPC

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STREET RACE

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market United Kingdom
Agency Channel 4
Director Keith Mccarthy
Creative Director Chris Bovill, John Allison Advertising
Copywriter Kieth Mccarthy
Producer Shananne Lane, Louise Oliver
Editor Tim Hardy At Stitch
Agency MPC
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Publications & Media Bronze

Credits & Description

Type of entry: Product & Service
Category: Publications & Media
Advertiser: CHANNEL 4
Product/Service: ON AIR TV PROMOTION
Agency: CHANNEL 4 London, UNITED KINGDOM
Creative Director: Chris Bovill/John Allison/Keith Mccarthy
Copywriter: Kieth Mccarthy
Art Director: Keith Mccarthy
Agency Producer: Shananne Lane/Louise Oliver
Producer: Shananne Lane/Louise Oliver
Director: Keith Mccarthy
Editor: Tim Hardy - Stitch
Sound Design/Arrangement: Rich Martin - Envy
Post Production: MPC
Account Manager: Olivia Browne
Cinematographer: Chris Sabogal
Director Of Photography: Chris Sabogal
Editing Company: Stitch
Other Credits: Production Designer - Chris Lowe/Vfx Producer - Julie Evans/Vfx Supervisor - Adam Cocker
Brief Explanation
To demonstrate the excitement, adrenaline and drama of The Grand National, the most famous horse race in the UK, we placed it in a context that nearly everyone understands - their own back yard. Jockeys and their horses raced down streets, crashed through gardens and leaped over cars in spectacular fashion, for a chance to win.
This was a contemporary nod to the 200 year old origins of the sport when horses would race from village to village, point-to-point, jumping over everything and anything in their way. It really was The Original Extreme Sport.