Hate by J. Walter Thompson Italy for Onlus

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Hate

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film
Market Italy
Agency J. Walter Thompson Italy
Director Luca Lucini
Executive Creative Director Daniela Radice
Creative Director Davide Boscacci
Art Director Ricard Valero
Released February 2011

Awards

Cannes Lions 2012
Film Lions Fundraising & Appeals Bronze

Credits & Description

Brand: ONLUS
Advertiser UNA ONLUS
Entrant Company: JWT Italia, Milano
Advertising Agency: JWT ITALIA, MILANO
Production Company: FILMMASTER, MILANO
Chief Creative Officer: Enrico Dorizza (JWT ITALIA, MILANO)
Chief Creative Officer: Sergio Rodriguez (JWT ITALIA, MILANO)
Executive Creative Director: Daniela Radice (JWT ITALIA, MILANO)
Art Director: Ricard Valero (JWT ITALIA, MILANO)
Copywriter: Davide Boscacci (JWT ITALIA, MILANO)
Director: Luca Lucini (FILMMASTER, MILANO)
Creative Director: Davide Boscacci (JWT ITALIA, MILANO)
Brief Explanation
The client asked us to create a campaign to raise awareness and funds on a dramatic children disease.
What we put on stage is a misunderstanding based on very strong feelings: hate, but caused by love.