Opel Film, Digital Pay With Views by J. Walter Thompson Amsterdam

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Pay With Views

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency J. Walter Thompson Amsterdam
Director Huub Lensvelt
Creative Director Friso Ludenhoff, Maarten Vrouwes
Art Director Maarten Vrouwes, Michael Jansen
Copywriter Friso Ludenhoff
Production Doogle
Director Huub Lensvelt
Released November 2017

Credits & Description

Category: Automotive
Media: Film
Brand: Opel
Agency: JWT
Geo: Netherlands
Advertising Agency: JWT, Amsterdam, The Netherlands
Creative Partner: Bas Korsten
Creative Directors: Friso Ludenhoff, Maarten Vrouwes
Creative Art: Maarten Vrouwes, Michael Jansen
Creative Copy: Friso Ludenhoff
Connection Strategist: Angelique Schreuders
Business Director: Alewijn Dekker
Senior Concept Producer: Andreas Moeller
Digital Producer: Reinier Slothouber
Producer: Chariva Geurts
Digital Designers: Mark van de Vis, Leo Scholtes
Visual Designer: Ronald Mica
Production Company: Doogle / Amsterdam
Director: Huub Lensvelt
Producers: Friso de Ronden, Sytse Kuilman
Camera / Edit: Karim Jobe
Published: November 2017
Everybody knows that when it comes to the web, it's all about views. Views are quite literally worth money. So, Opel and advertising agency J. Walter Thompson Amsterdam went one step further by turning views into a viable currency - by asking normal people in the Netherlands to film their Opel test drive, upload it onto YouTube, promote their video heavily - and then use those views to buy a brand new Opel Online Edition model.