CABLEVISION SYSTEMS Film OPTIMUM 3D ADVENTURE by GLOBALWORKS, The Mill

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OPTIMUM 3D ADVENTURE

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Industry Telecommunications Services
Media Film
Market United States
Agency GLOBALWORKS
Director Dan Williams, Angus Kneale
Creative Director Hazel Swayne
Art Director Jorge Moret
Copywriter Natalia Casas, Ibon Iraola
Producer Nic Barnes
Agency The Mill
Executive Creative Director Inaki Escudero
Account Supervisor José Velez Silva
Editor Ryan Mckenna
Released January 2011

Credits & Description

Category: Commercial Public Services
Advertiser: CABLEVISION SYSTEMS
Product/Service: OPTIMUM TRIPLE PLAY
Agency: GLOBALWORKS
Production Company: THE MILL, New York, USA
Date of First Appearance: Jan 5 2011
Chief Creative Officer: Anna Radzievsky
Executive Creative Director: Inaki Escudero
Creative Director: Hazel Swayne
Copywriter: Ibon Iraola/Natalia Casas
Art Director: Jorge Moret
Agency Producer: Arlene Fernandez
Account Supervisor: Jose Velez-Silva
Advertiser's Supervisor: Joe Leonard/Victor Garcia-Bory
Producer: Nic Barnes
Director: Angus Kneale And Dan Williams
Editor: Ryan Mckenna
Sound Design/Arrangement: Barking Owl
Post Production: The Mill - Ny
Animation: Joshua Merck/Myung Lee
Music: "jungle"
Account Manager: Miguel Villagran
Planner: Jessica Rodriguez
Cinematographer: Toshiaki Ozawa
Director Of Photography: Jason Goodman
Editing Company: The Mill - Ny
Other Credits: Adrian Jordan - Cablevision And Gavin Wellsman - Flame

English Description
In the past few years, the latest technology has mainstreamed into “must haves” for consumers. From Wi-Fi hotspots that keep you connected wherever you are, to On-Demand movie releases that were just in the theater last week, if you don’t have the latest and greatest gadgets and apps, you’re simply out of the loop. This is not an option for our tech-savvy New York consumers. For them, being aware of and acquiring the latest tech is important. However, they know that it also adds up, so they are perpetually searching for the best deals.

In deciding to bring this “hunt” to life as authentically as we could—in 3D—the Optimum Adventure was born. The Optimum Adventure is the story of 4 treasure hunters who scour the Amazon jungle in search of hidden jewels—the Optimum Triple Play products. Upon entering an ancient pyramid, each hunter encounters perilous challenges: hungry carnivorous plants, death-defying heights, and dancing skeletons. As each hunter evades danger and obtains the treasures, the #800 is sung in a melodious choir. Ultimately, the 4 treasure hunters, and characters they have met along the way, find themselves back at home, enjoying the Optimum Triple Play.