Optrex Film Screen Eyes by Havas Worldwide London

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Screen Eyes

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Industry Health & Pharmaceutical Products
Media Film
Market United Kingdom
Agency Havas Worldwide London
Executive Creative Director Ben Mooge
Creative Director Elliot Harris
Art Director Masha Shukkore
Copywriter Jade Andrews
Production Outsider
Director Owen Harris
Released October 2017

Credits & Description

Are you reading this on a laptop, tablet or mobile? If so, there's a good chance you may have Screen Eyes: the focus of a new campaign from RB eye care brand Optrex. While technology, lifestyle and habits have evolved dramatically over the past 15 years, our bodies have not kept pace. So the more you stare at screens, the more dry and irritated your eyes feel. To raise awareness of this very modern problem – and to promote its flagship ActiMist 2in1 Dry + Irritated Eye Spray, a mess free and easy to apply spray that restores your eyes’ natural moisture – eye care brand Optrex has launched a new TV, press, digital and point-of-sale campaign, devised by creative agency Havas London.
Media: TV
Category: Pharmaceutical & medical
Client: RB
Agency: Havas London
Production: Outsider
Country: United Kingdom
Director: Owen Harris
Executive Creative Director: Ben Mooge
Creative Director: Elliot Harris
Copywriter: Jade Andrews
Art Director: Masha Shukkore
Producer: Joseph Taussig
Business Director: Ainhoa Wadsworth
Strategist: Tilly Swan
Strategist: Chantelle Begley
DoP: Sy Turnball
Editing Company: Final Cut
Post production: Owen Saward
Agency Producer: Charlotte Lawrence
Editor: Amanda James
Composer: Dave Cooper
Post Production Producer: Belinda Grew
Music: A-Mnemonic
Assistant Agency Producer: Anya Williams
Assistant Agency Producer: Mary Musasa
Project Manager: Maggie Roberts
Senior Account Director: Anne Puech
Account manager: Sarah Jacob
Audio post production: Scramble