|Industry||Health & Pharmaceutical Products|
|Agency||Havas Worldwide London|
|Executive Creative Director||Ben Mooge|
|Creative Director||Elliot Harris|
|Art Director||Masha Shukkore|
Credits & Description
Are you reading this on a laptop, tablet or mobile? If so, there's a good chance you may have Screen Eyes: the focus of a new campaign from RB eye care brand Optrex. While technology, lifestyle and habits have evolved dramatically over the past 15 years, our bodies have not kept pace. So the more you stare at screens, the more dry and irritated your eyes feel. To raise awareness of this very modern problem – and to promote its flagship ActiMist 2in1 Dry + Irritated Eye Spray, a mess free and easy to apply spray that restores your eyes’ natural moisture – eye care brand Optrex has launched a new TV, press, digital and point-of-sale campaign, devised by creative agency Havas London.