4G by Publicis Conseil Paris for Orange

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Industry Telecommunications Services
Media Film
Market France
Agency Publicis Conseil Paris
Producer Emmanuel Guiraud D.o.p
Production Soixan7e Quin5e
Production WAM
Released May 2012


Epica Awards 2012
TV/Cinema commercial Communication Services Bronze

Credits & Description

Agency (city): Publicis Conseil
Copywriter(s): Marc Rosier
Art Director(s): Jean-Marc Tramoni, Julien Didier
Production Company (& City): Soixan7e Quin5e, Paris
Film Director(s): Jonathan Herman
Agency Producer(s): Marie Wallet, Felicie Crosnier, Maylis Pajot, Alice Pigeon
Producer: Emmanuel Guiraud
TV Producers: Pierre Marcus, Patrick Pauwels, Guillaume Delmas (WAM)
Post-production: Alain Le Borgne, Quentin Martin, Raimbaut Gaffier (WAM)
Post-production of sound: Laurent Favart, Boris Jeanne (WAM)
Advertiser's supervisor: Odile Roujol/Nicolas Guiramand/Quentin Delobelle/Isabelle Quinlan/Severin Cassan
Business Affairs: Carlos Serrano/Romain Busnel/Elodie Siliart

Short explanation
The creative principle of the campaign is to demonstrate that, with the very high-speed Orange
networks, communicate with others has never been so fast, fluid and intuitive : you can now
instantly download any kind of contents and communicate with the others in a very different and
original way.
The films feature 'Viva la Papa con Pomodoro', a soundtrack by Nino Rota and reinterpretad by
Rita Pavone.
They show a building romance between a young man and a beautiful girl in a restaurant. Their
conversation takes an unusual form as they download video, games, pictures, etc. to express
what they want to say and how they feel to one another.