Orange Film The Thread by Publicis Conseil Paris

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Industry Mobile Communications
Media Film
Market France
Agency Publicis Conseil Paris
Executive Creative Director Elie Trotignon
Creative Director Frederic Royer
Art Director Fabien Chiaffrino
Copywriter Christophe Paviot
Production Iconoclast
Director Nico Perez Veiga
Released July 2018

Credits & Description

Alternative title: Orange brings you closer to what matters most to you
Advertiser: Orange International
Global Brand Director: Jean-François Rodriguez
Global Brand Advertising & Activations Director: Elena Cabrero
Head of European Advertising: Charlotte Bowrey
Head of SSA Advertising: Sekou Bah
Music Brand Manager: Vrej Minassian
Global Media Manager: Géraldine Grümmer
International Advertising Campaign Manager: Charlie Leveque
Agency: Publicis Conseil
Executive Creative Director: Elie Trotignon
Creative Director: Fréderic Royer
Artistic Director (TVC, Print, Digital): Fabien Chiaffrino
Copywriter (TVC, Print, Digital): Christophe Paviot
Artistic Director (Instagram Activation): Filip Gonzacenco
Copywriter (Instagram Activation): Justine Dupont
Account Managers: Magali Bergeroux, Carla Cabalfin, Jeanne Lemarchand, Elsa Stern
Strategic Planning: Libby Little, Etienne Averseng, Leo Simonsmith

Production
Agency Producer (Prodigious): Timothé Rosenberg
Production Company: Iconoclast
Producer: Nathalie Lecaer
Director: Nico Perez Veiga
Line producer: Rodolphe Lanaro
Production assistant : Lucie Gallot
Post-production: Digital District
Director of Photography: Steve Annis
Post Producer : Cyril Bordesoulle / Guillaume Larose
Editing: Carlos Font Clos
Colorgrading: Mathieu Caplanne
Photographer: Sydelle Willow Smith
Sound Producer: Joel Tessonneau
Business Affairs: Catherine Oger
First airing date: 15/07/2018
Media Plan: TV / Digital / Cinema
Published: July 2018
Synopsis:
Today, technology is more part of our daily lives than ever before. As digital evolves and innovation continually expands, so the world is evolving with it. Orange is part of this evolution
with one objective at heart, connecting people.
In this ever more complex world the latest brand campaign shows how Orange brings people closer and simplifies technology. This new communication is based on the idea that « Orange brings you closer, the rest in your hands » which emphasizes the human aspect of Orange as a brand who respects the personal freedom of people in their use of technology.