Orangina Film ANYTIME by Fred & Farid Paris, Gorgeous Enterprises

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ANYTIME

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Industry Soft Drinks
Media Film
Market France
Agency Fred & Farid Paris
Art Director Thomas Raillard, Frederic Raillard, Farid Mokart
Account Supervisor Hèlëne Camus
Agency Gorgeous Enterprises
Director Tom Carty
Creative Director Farid Mokart, Fred Oliveira
Producer Ciska Faulkner
Editor Jonnie Scarlett
Released April 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: SCHWEPPES
Product/Service: ORANGINA
Agency: FRED & FARID PARIS
Production Company: GORGEOUS, London, UNITED KINGDOM
Date of First Appearance: Apr 15 2010
Creative Director: Fred And Farid
Copywriter: Frederic Raillard/Farid Mokart
Art Director: Frederic Raillard/Farid Mokart/Thomas Raillard
Agency Producer: Benoit Armstrong
Account Supervisor: Helene Camus
Advertiser's Supervisor: Hugues Pietrini/Stanislas De Percevaux
Producer: Ciska Faulkner
Director: Tom Carty
Editor: Jonnie Scarlett
Sound Design/Arrangement: Wave Studios/Johnnie Burn
Post Production: The Mill
Animation: The Mill
Director Of Photography: Benoit Delhomme
Editing Company: The Quarry

English Description
The product is so well known in France it does not need to be sold in advertising.
Orangina is the only soft drink with 16% of orange juice. 90% of people know the product.
The creative idea of this film is to parody the traditional advertising and to sell the product for the wrong reasons. It has been so much integrated by the consumers that Orangina was the French's favourite TV ad after the campaign spread.