Orbit Film TIME TO SHINE by BBDO Shanghai, CLM BBDO Paris, Energy BBDO Chicago

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TIME TO SHINE

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Industry Chewing-Gum
Media Film
Market United States, China, Europe
Agency BBDO Shanghai
Agency CLM BBDO Paris
Agency Energy BBDO Chicago
Chief Creative Officer Andrés Ordoñez
Released May 2016

Credits & Description

Three BBDO offices—EnergyBBDO, CLM BBDO and BBDO South China—collaborated on the campaign. "It is more aspirational than you'd expect from a gum commercial," says Starkey. "We've shifted away from the things chewing Orbit helps you get rid of, like food or coffee, and instead are focusing on being ready for what comes next. And those moments can be very small or very big."
Client: Wrigley, a Subsidiary of Mars Inc.
Agency: Energy BBDO & CLM BBDO & BBDO South China
Chief Creative Officer: Andrés Ordóñez (EnergyBBDO)
Executive Creative Director: Kevin Lynch
Creative Director: Pedro Pérez
Creative Director: Josh Gross
Creative Director: Jeff Cena
Creative Partner: Helen Sze
Associate Creative Director: Alejandro Peré
Associate Creative Director: Dan McCormack
Sr. Art Director: Jesús Diaz