|Market||United States, China, Europe|
|Agency||CLM BBDO Paris|
|Agency||Energy BBDO Chicago|
|Chief Creative Officer||Andrés Ordoñez|
Credits & Description
Three BBDO offices—EnergyBBDO, CLM BBDO and BBDO South China—collaborated on the campaign. "It is more aspirational than you'd expect from a gum commercial," says Starkey. "We've shifted away from the things chewing Orbit helps you get rid of, like food or coffee, and instead are focusing on being ready for what comes next. And those moments can be very small or very big."