Orbitz Film KNOW HOTEL ASSURANCE by BBDO New York

Adsarchive » Film » Orbitz » KNOW HOTEL ASSURANCE

KNOW HOTEL ASSURANCE

Pin to Collection
Add a note
Industry Travel Agencies, Tour Operators & Travel Services
Media Film
Market United States
Agency BBDO New York
Director Speck Gordon, Tim Gordon
Executive Creative Director Ronald Ng
Art Director James Clunie
Copywriter Pierre Lipton
Account Supervisor George Frangos, Naomi Zinner, Wilson Long
Editor Dave Anderson Of Mackenzie Cutler
Production Furlined
Released July 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: ORBITZ
Product/Service: TRAVEL WEBSITE
Agency: BBDO NEW YORK
Production Company: FURLINED, Santa Monica, USA
Date of First Appearance: Jul 15 2010
Chief Creative Officer: David Lubars
Executive Creative Director: Ronald Ng
Creative Director: James Clunie/Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie
Agency Producer: James Alvich (Senior Producer)/Rani Vaz (Director Of Music/Radio Production)
Account Supervisor: George Frangos/Naomi Zinner/Wilson Long
Director: Speck/Gordon
Editor: Dave Anderson
Post Production: The Mill (Visual Effects Company)
Music: Big Foote (Music House)
Director Of Photography: Alex Melman
Editing Company: Mackenzie Cutler

English Description
This campaign is intended to get online vacation bookers to go to Orbitz.com first, based on the idea that the more you know, the better you go.

It's a consumer insight that will change behavior because it recognizes the need to change people's perceptions towards online travel agencies, by restoring brand trust and eliminating bad experiences caused by unmet expectations. The new theme line is "When You Orbitz, You Know" and it flows from Orbitz' hotel, price and value assurances.

The campaign is honest, witty, and forward-thinking. And it will be seen across TV, print and online media.