Orchard Supply Hardware Film Home, Hardware & Happiness by Persuasion Arts & Sciences

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Home, Hardware & Happiness

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Industry Retail, Distribution & Rental companies
Media Film
Market United States
Agency Persuasion Arts & Sciences
Creative Director Dion Hughes
Released April 2017

Credits & Description

Category: House, Garden
Media: Film
Brand: Orchard Supply Hardware
Agency: Persuasion Arts & Sciences
Geo: United States
Advertising Agency: Persuasion Arts & Sciences, Minneapolis, USA
Founder / Creative Director: Dion Hughes
Director of Business: Mary Haug
Chief Marketing Officer: Joshua Whitton
Managing Partner: Dan Sutton / Roundpeg
Founding Partner: Lisa Paschke / Roundpeg
Published: April 2017
Synopsis:
Persuasion Arts & Sciences (Persuasion), has launched a new creative platform for Lowe’s-owned hardware garden supply retailer Orchard Supply Hardware.
Looking for a refresh, 85-year old Orchard turned to Persuasion to further connect with home owners and engage with their existing customers in California and Portland, Oregon, and new customers at five stores in Florida. To help retailer stand out from big box competition, Persuasion created a platform that is part motto, part promise, and part product description.
“Home, Hardware & Happiness.”
This creation is the heart and soul of the Orchard brand. The body of work acts as a map for how to apply the platform all across the business, from traditional advertising to what’s printed on the receipt. Brand work includes: brand platform, creative, connections plan, analytics and reporting, strategic and creative intent, execution and production.
This initiative began as part of the launch of five stores in Florida in early 2017. The success of those openings has accelerated the adoption of the new platform across the entire company.