Separator Machine #1 by VFX Panama, Wieden + Kennedy Portland for Oreo

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Separator Machine #1

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Industry Confectionery & snacks, Biscuits
Media Film
Market United States
Agency VFX Panama
Agency Wieden + Kennedy Portland
Director David Shafei
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Craig Allen, Jason Bagley
Art Director Croix Gagnon, Ruth Bellotti
Copywriter Michael Illick | David Schaffe
Editor Brady Hammes
Production World War Seven
Released March 2013

Credits & Description

It's a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes we just need the worldâs best roboticists, artists and tinkerers to invent a machine to do the hard work of separating for us. Agency: Wieden + Kennedy Portland.
Category: Confectionery & snacks
Client: Oreo
Agency: Wieden + Kennedy, Portland
Production: World War Seven
Country: United States of America
Director: David Shafei
Director: Michael Illick
Creative Director: Jason Bagley
Creative Director: Craig Allen
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Interactive Creative Director: Matt O'Rourke
Copywriter: Michael Illick
Art Director: Croix Gagnon
Art Director: Ruth Bellotti
Executive Producer: Josh Ferrazzano
Agency Executive Producer: Ben Grylewicz
DoP: Peter S. Thompson
Digital Director: Pierre Wendling
Interactive Producer: Robbie Veltman
Executive Interactive Producer: Lori DeBortoli
Broadcast: Felicia Glover
Broadcast: Monica Ranes
Broadcast: Jessica Staples
Studio Manager: Rob Mumford
Line Producer: Lauren Sweeney
Editor: Brady Hammes
Post Prod: Tom Engler
VFX: W+K Motion
VFX Producer: Michael Gersten
Titles/Graphics: Albert Yih
Titles/Graphics: Mike Weihs