Oreo Film Twist For Wonder, 5 by BYL

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Twist For Wonder, 5

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Industry Biscuits
Media Film
Market Israel
Agency BYL
Creative Director Adam Peled
Art Director Lior Manela
Copywriter Dror Lavi, Omri Yehezkel
Released November 2017

Credits & Description

Agency - BYL
Creative Director - Adam Peled
Art director - Lior Manela
Copywriter - Dror Lavi, Omri Yehezkel
Animation and 3D - Studio Tortuga
Art & Animation - Sagi Alter
Other animation - Omri Fisher
Client management - Lee Doek, Chen Shalev
Production Department Manager - Avivit Shabat
Producer - Dana Mirzoff
VP Digital - Doron Rabinovich
Social media - Khader Abu Seif
Digital and Programmatic Media - Yehiel Said


Oreo launches a new campaign set to implement its "Twist for wonder" strategy in Israel with a series of sweet bite size animated videos designed for social media.

The videos, targeting ages 13-30, feature a bunch of original Oreo based characters, costume made especially for the campaign. In each video we dive into an Oreo cookie and enter a world of wonder, where everything is possible and Oreo is a legitimate wardrobe item

"We wanted to create something fun and exciting through the campaign" says Adam Peled, Creative director for BYL, the local agency behind the TFW move, "so we took day to day experiences, using Google and Facebook trends to accommodate different content to different crowds, and added a touch of wonder. You won't believe the things that happen once you twist an Oreo…"

The Campaign also invites people to "look for experiences inside the packages" giving people the chance to win prizes when purchasing Oreo cookies. It will run throughout November across the country