Origin Energy: HALF CUT by DDB Melbourne, Finch for Origin Energy

Adsarchive » Film » Origin Energy » Origin Energy: HALF CUT

Origin Energy: HALF CUT

Pin to Collection
Add a note
Industry Energy & Water Utilities
Media Film
Market Australia
Agency DDB Melbourne
Agency Finch
Released February 2010

Awards

Spikes Asia 2011
Film Craft Craft: TV Bronze

Credits & Description

HALF CUT
Advertiser ORIGIN ENERGY
Product ORIGIN ENERGY
Entrant FINCH SYDNEY, AUSTRALIA
Type of Entry: Craft: TV
Category: Direction
Title: HALF CUT
Advertiser/Client: ORIGIN ENERGY
Product/Service: ORIGIN ENERGY
Entrant Company: FINCH SYDNEY, AUSTRALIA
Advertising Agency: DDB Melbourne, AUSTRALIA
Creative Credits
Production Company: FINCH SYDNEY, AUSTRALIA
Name Company Position
Grant Rutherford Executive Creative Director
Rod Vallis Copywriter
Peter Jacobson Art Director
Carol Sinclair Agency Producer
Edward Pontifex Producer
Nick Ball Director
The Butchery Editor
Laurie Fish Lighting
Jo Ford Production Designer
Geoff Hall Cinematographer
Geoff Hall Director Of Photography
Pete Sciberas EditingCompany
Brief Explanation:
Energy's a serious topic in Australia right now. The Government is talking about a carbon tax, bills are on the way up and just about everybody's looking for ways to save money and the planet. In other words, it's an interesting time to launch an energy company into the nation's biggest and most competitive market, New South Wales. We tapped into the truth that Australians were already changing their behaviour to save energy and gave it a humorous twist. they proved that switching to Origin could achieve your goal with minimum impact on your life....or, indeed, your looks.