Orion Film GOOD NEWS, BAD NEWS by TBWA\ Korea

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GOOD NEWS, BAD NEWS

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Industry Baking, Cakes & Desserts
Media Film
Market South Korea
Agency TBWA\ Korea
Director Heungjoon Ahn
Art Director Minseok Seo, Hosang Lee
Copywriter Ilho Lee, Jinwoong Heo
Account Supervisor Minky Jeon
Production Little Zoo
Released March 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: ORION
Product/Service: MARKET O REAL BROWNIE
Agency: TBWA\KOREA
Production Company: LITTLE ZOO, Seoul, KOREA
Date of First Appearance: Mar 16 2011
Chief Creative Officer: Woonghyun Park
Copywriter: Ilho Lee/Jinwoong Heo
Art Director: Minseok Seo/Hosang Lee
Agency Producer: Junho Kim
Account Supervisor: Minky Jeon
Advertiser's Supervisor: Eunyoung Lee
Director: Heungjoon Ahn
Account Manager: Sunyoung Kim/Hyejoo Oh/Hari Jhang

English Description
The ad conveys how delicious “MarketO Real Brownie” is by comparing two different situations in which the brownie is ‘Bad News’ or ‘Good News’ to different people. In the first situation, a chef and his assistants breakdown in tears when they taste Market O Real Brownie, as they realize that Market O Brownie will bring an end to their handmade brownie. In the second situation, three young women cry out in delight when they taste the delicious brownie.