Osaka Prefecture Film PREVENTION OF CHILD ABUSE by Yomiurirengo

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PREVENTION OF CHILD ABUSE

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Industry Public awareness, Against violence
Media Film
Market Japan
Agency Yomiurirengo
Director Toru Fujiki
Art Director Kenji Maki
Copywriter Naoko Kaku, Hitomi Ueno
Producer Akihiko Sakata
Account Supervisor Koichi Kawata
Editor Noboru Sakashita
Production Nippon Movie Co
Production Ponic
Released August 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: OSAKA PREFECTURE
Product/Service: CHILD ABUSE AWARENESS
Agency: YOMIURIRENGO
Production Company: NIPPON MOVIE CO., Osaka, Osaka, JAPAN, JAPAN
Production Company: PONIC, Osaka, Osaka, JAPAN, JAPAN
Date of First Appearance: Aug 9 2010
Chief Creative Officer: Tamaki Matsumoto
Executive Creative Director: Kenji Maki
Creative Director: Kenji Maki
Copywriter: Kenji Maki/Naoko Kaku/Hitomi Ueno
Art Director: Kenji Maki
Agency Producer: Koichi Kawata
Account Supervisor: Koichi Kawata
Advertiser's Supervisor: Jyunpei Fujita
Producer: Akihiko Sakata
Director: Toru Fujiki
Editor: Noboru Sakashita
Sound Design/Arrangement: Jyunichi Shyozui
Post Production: Imagica West Corp.
Cameraman: Takao Abe
Lighting: Shinichi Miyaki
Account Manager: Megumi Ariyoshi
Planner: Kazuhiro Watanabe
Editing Company: Imagica West Corp.
Other Credits: Project Manager: Singo Takenobu/Stylist:keiko Osafune Casting:hitomi Sato

English Description
A serious case of child abuse including the mortality incident happens frequently in Osaka Prefecture only even last year. These are important problems that should be immediately solved by the whole society, and "Earlier detection" and "Notice" are necessary to prevent aggravation. "Child abuse is not easily seen", so it is important to see the child carefully by the whole society. We symbolically expressed this message and make a deep impression to people.