Otrivin: SHOE LACES by Saatchi & Saatchi Geneva for Otrivin

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Otrivin: SHOE LACES

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Industry Health & Pharmaceutical Products
Media Film
Market Switzerland
Agency Saatchi & Saatchi Geneva
Director Sam Holst @ The Sweet Shop
Creative Director Leon Jacobs
Art Director Jorg Riommi, Lisa Mcleod, Arturo Vittorioso, Daniela Nedelschi, Lucy Crudgington
Copywriter Boris Declerck, Maureen Mccabe
Producer Camillo Spath
Account Supervisor Stephanie Rupp, Giuliana Mandelli
Editor Michael Londsdale
Released June 2011

Awards

AD STARS 2012
TV/Cinema Pharmaceutical/Public Health& Safety Bronze

Credits & Description

2 of 2 Campaign
Type of Entry: Product & Service
Category: Pharmacy
Title: SHOE LACES
Advertiser/Client: NOVARTIS CONSUMER HEALTH
Product/Service: OTRIVIN NASAL SPRAY
Entrant Company: SAATCHI & SAATCHI Carouge, SWITZERLAND
Advertising Agency: SAATCHI & SAATCHI Carouge, SWITZERLAND
Chief Creative Officer: John Pallant/Derek Green
Creative Director: Leon Jacobs
Art Director: Lisa Mcleod/Daniela Nedelschi/Lucy Crudgington
Copywriter: Maureen Mccabe/Boris Declerck
Agency Producer: Scott Mcburnie
Advertiser's Supervisor: Charlie Hough
Planner: Carolyn Dateo
Account Manager: Mélanie Foucher/Cassy Ymar
Account Supervisor: Stéphanie Rupp/Giuliana Mandelli
Production Company: THE SWEET SHOP Auckland, NEW ZEALAND
Director: Sam Holst
Producer: Camillo Spath
Editor: Michael Londsdale
Sound Design/Arrangement: Adam Iles @ Digital Post
Other Credits: Managing Director: George Mackenzie
Brief Explanation:
Insight: When your nose is blocked your mouth is always open.
We see 4 or 5 strangers standing waiting at a bus stop.
A woman notices the man next to her has an undone shoelace.
She bends down and ties it, straightens up, giving him a sympathetic smile.
We see the confused mans face. His mouth hangs open as he breathes through it.
Super: You look dumber when your mouth's open