Otrivin: SHOE LACES by Saatchi & Saatchi Geneva for Otrivin

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Industry Health & Pharmaceutical Products
Media Film
Market Switzerland
Agency Saatchi & Saatchi Geneva
Director Sam Holst @ The Sweet Shop
Creative Director Leon Jacobs
Art Director Lisa Mcleod, Lucy Crudgington, Daniela Nedelschi - Arturo Vittorioso - Jorg Riommi
Copywriter Boris Declerck, Maureen Mccabe
Producer Camillo Spath
Account Supervisor Stephanie Rupp, Giuliana Mandelli
Editor Michael Londsdale
Released June 2011

Awards

AD STARS 2012
TV/Cinema Pharmaceutical/Public Health& Safety Bronze

Credits & Description

2 of 2 Campaign
Type of Entry: Product & Service
Category: Pharmacy
Title: SHOE LACES
Advertiser/Client: NOVARTIS CONSUMER HEALTH
Product/Service: OTRIVIN NASAL SPRAY
Entrant Company: SAATCHI & SAATCHI Carouge, SWITZERLAND
Advertising Agency: SAATCHI & SAATCHI Carouge, SWITZERLAND
Chief Creative Officer: John Pallant/Derek Green
Creative Director: Leon Jacobs
Art Director: Lisa Mcleod/Daniela Nedelschi/Lucy Crudgington
Copywriter: Maureen Mccabe/Boris Declerck
Agency Producer: Scott Mcburnie
Advertiser's Supervisor: Charlie Hough
Planner: Carolyn Dateo
Account Manager: Mélanie Foucher/Cassy Ymar
Account Supervisor: Stéphanie Rupp/Giuliana Mandelli
Production Company: THE SWEET SHOP Auckland, NEW ZEALAND
Director: Sam Holst
Producer: Camillo Spath
Editor: Michael Londsdale
Sound Design/Arrangement: Adam Iles @ Digital Post
Other Credits: Managing Director: George Mackenzie
Brief Explanation:
Insight: When your nose is blocked your mouth is always open.
We see 4 or 5 strangers standing waiting at a bus stop.
A woman notices the man next to her has an undone shoelace.
She bends down and ties it, straightens up, giving him a sympathetic smile.
We see the confused mans face. His mouth hangs open as he breathes through it.
Super: You look dumber when your mouth's open

The Film titled Otrivin: SHOE LACES was done by Saatchi & Saatchi Geneva advertising agency for Otrivin in Switzerland. It was released in Jun 2011.