Otto Film The Most Precious Gift by Heimat Berlin

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The Most Precious Gift

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Industry Online Retail & E-stores
Media Film
Market Germany
Agency Heimat Berlin
Chief Creative Officer Guido Heffels
Creative Director Ricardo Distefano, Sabina Hesse
Producer Meike Kornrumpf
Production Optix Digital
Director Marc Craste
Released August 2016

Awards

Clio Awards 2017
Film Technique Product/Service: Animation Bronze
Branded Entertainment Product/Service: Music Bronze

Credits & Description

Agency: Heimat Werbeagentur GmbH
Client: Otto (GmbH & Co KG)
Authors:
Guido Heffels, HEIMAT Berlin, Chief creative officer
Ricardo Distefano , HEIMAT Berlin, Creative Director
Meike Kornrumpf, HEIMAT Berlin, Agency Producer
Chief Creative Officer: Guido Heffels
Creative Director: Sabina Hesse / Ricardo Distefano
Production Company: Optix / Berlin / Studio Aka / London / Loft Studios Gmbh / Berlin
Director: Marc Craste
Producer: Falk Prahl
Agency Producer: Meike Kornrumpf
Music & Sound: David Arnold
Executive Producer: Steffi Beck
Producer: Nikki Kefford-White
Synopsis:
Our idea was to make the commercial a gift on its own. An artistic film, which stands out not only by the way it’s done, but also by its powerful moral. The insight: instead of stuff, give the most precious thing you have: time.
For Christmas, OTTO wants to bring across a beautiful yet relevant message. This year’s message is a simple yet powerful one everyone can relate to: What really counts at Christmas is the time we spend with the ones we love.
The target audience: Adults 25-55, OTTO customers (customer loyalty) & OTTO connoisseurs (acquisition of new customers).
OTTO launched a unique, animated short film with a strong message. A film that does not bother people with selling products, but instead delivers a relevant insight during the most stressful time of the year, to give the most precious thing you have: time.
The core was the digital platform #ZeitGeschenke. Here we created a tool that gave people concrete inspiration, how and where they could give time.