Oxfam Film BIG APPLE by Y&R London

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BIG APPLE

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Industry Clothing, Public awareness
Media Film
Market United Kingdom
Agency Y&R London
Creative Director Mark Roalfe
Art Director Amber Casey, Dan Hubert
Production Great Guns Ltd
Director Robert Erdmann
Producer Laura Gregory
Account Supervisor Sophie Ford-Masters
Released January 2011

Credits & Description

Category: Internet Film
Advertiser: OXFAM
Product/Service: VINTAGE CLOTHING
Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R
Production Company: GREAT GUNS, London, UNITED KINGDOM
Date of First Appearance: Jan 18 2011
Executive Creative Director: Mark Roalfe
Creative Director: Mark Roalfe
Copywriter: Dan Hubert/Amber Casey
Art Director: Dan Hubert/Amber Casey
Agency Producer: Tim Page
Account Supervisor: Sophie Ford-Masters
Producer: Laura Gregory
Director: Robert Erdmann
Cameraman: Robert Erdmann
Planner: Jo Bamford
Cinematographer: Robert Erdmann
Director Of Photography: Robert Erdmann

English Description
Big Apple
We see beautiful close up shots of a dress from the 1940’s worn by a model whose face we never see. As the camera explores various sections of the dress showing off its stunning detail we hear a voice talking about a particular memorable occasion. In this case, sailing to New York on an ocean liner. We realise that the charming narrative is spoken from the point of view of the dress. An end line appears at the end saying ‘To Be Continued....Vintage at Oxfam.