Paddy Power Film Coach Driver [30 sec] by Lucky Generals

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Coach Driver [30 sec]

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Industry Lottery & Gambling, Mobile applications
Media Film
Market United Kingdom
Agency Lucky Generals
Creative Ed Cole, Lewis Mooney
Production Smuggler
Director Randy Krallman
Released February 2017


Creative Circle 2017
Film Best TV 30-60secs Bronze
Film Best TV 60secs and over Bronze

Credits & Description

Media: TV
Category: Entertainment & leisure
Client: Paddy Power
Agency: Lucky Generals
Production: Smuggler
Country: United Kingdom
Director: Randy Krallman
Production company: Smuggler
Post production: Electric Theatre Collective
Music + Sound Production: Adelphoi Music
Senior Creative: Lewis Mooney (Lucky Generals)
Senior Creative: Ed Cole (Lucky Generals)
Agency Producer: Lizzie Mabbott (Lucky Generals)
President / Co-Founder: Patrick Milling Smith (Smuggler)
President / Co-Founder: Brian Carmody (Smuggler)
Managing Director: Fergus Brown (Smuggler)
Managing Director: Chris Barrett (Smuggler)
Director: Randy Krallman (Smuggler)
Line Producer: Gustav Geldenhuys (Smuggler)
Director Of Photography: Ulrik Bole Bentzen (Smuggler)
Editor: Tim Thornton-Allan (Marshall Street Editors)
The 30 second spot from Lucky Generals celebrates the valiant efforts of a long-suffering coach driver who has to ferry around a busload of disorderly football fans who have tickets to the game. Once they arrive at the match, the coach empties and our driver is left behind minding his vehicle in the parking lot. But never fear, because whilst he might be missing out on the action in the stadium just a few agonising metres away, he has a cheeky bet in play on his Paddy Power mobile app. #YouBeauty
A long-suffering coach driver who ferries around unruly football fans steps into the spotlight for a new ad in Paddy Power's "You beauty" campaign, which celebrates unsung heroes.Singing his version of 4 Non Blondes’ What’s Up?, the driver copes with obnoxious characters such as Big Fat Phil and the unfairness of not having tickets to matches by placing a bet on his Paddy Power app.