|Regional Executive Creative Director||James Mok|
|Executive Creative Director||Regan Grafton|
|Art Director||Kelly Lovelock, Antony Bell|
|Copywriter||Adam Taylor, Peter Vegas|
Credits & Description
PAKânSAVE is New Zealandâs cheapest supermarket chain. Their low prices and low priced ads are a hit with Kiwis. But when youâre constantly banging on about your low costs you need to find new ways to get cut through. For PAKnâSAVEâs meat sale DraftFCB Auckland created a campaign that re-ignited the Kiwi love affair with meat and also reaffirmed PAKnâSAVEâs passion for low prices. Meat Lovers Week - Where you can meet the meat of your dreamsâ¦ for less. And when lonely carnivores called the 0800 number, real meat was waiting to talk to them.