Pampers Film 12 Days - Midwives by Saatchi & Saatchi London

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12 Days - Midwives

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Industry Baby Hygiene
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Creative Rob Burleigh, Callum Langley, Andy McDonald
Production HLA
Director Simon Ratigan
Released December 2017

Credits & Description

Category: House, Garden
Media: Film
Title: Twelve Days Of Midwives
Client: Procter & Gamble
Brand: Pampers
Agency: Saatchi & Saatchi
Agency Producer: Anne O’neill
Creative Group: Callum Langley, Andy McDonald, Rob Burleigh
Production Company: HLA
Director: Simon Ratigan
Executive Producer: Mike Wells
Producer: Tim Daukes
Director of Photography #1: Catherine Derry
Director of Photography #2: Eoin Mcloughlin
Editor: Adam Spivey- The Playroom
Post Production: The Mill
Sound: Phil Bolland- Factory
Published: December 2017
Thank you, midwives for everything you've given this year.

Riffing off the lyrics to the song 'Twelve Days Of Christmas', the spot illuminates the constant hard work, support and care of midwives throughout the holidays.
The Mill’s Head Colourist Seamus O’Kane says of the spot’s festive spirit, it 'celebrates the Christmas message of birth and arrival without fuss or fancy.

The careful naturalism of the photography provided a variously toned original that we could ease together to produce a beautiful engaging palette.

We allowed daylight and practical light to mix and added depth and emphasis to expression and character but, always conscious we were observing these private moments of joy and delight, sought not to overdo the grade. The result is a spot delivers a real sense of seasonal joy.'