Pampers Film SIZA by Saatchi & Saatchi BrandsRock Cape Town

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SIZA

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Industry Baby Hygiene
Media Film
Market South Africa
Agency Saatchi & Saatchi BrandsRock Cape Town
Released March 2000

Awards

IPA Effectiveness Awards 2000
The Winners 4-Star Winner
The Winners International Award Winner

Credits & Description

South Africa is a country of fine weather, low average income and relatively in expensive domestic help. How then, do you convince South African mothers to pay a premium to diaper their babies in Pampers?

Saatchi & Saatchi and Procter & Gamble were able to do just that, exploding the disposable diaper market in South Africa and achieving over a three-to-one return on their advertising investment through market share and profit growth.
Title "Siza"
Agency Saatchi & Saatchi
City Cape Town
Advertiser Procter & Gamble
Brand Name Pampers
Product Name Diapers
Business Sector Diapers
Market South Africa
Country of Production South Africa
Language English
Type Television
Length 61 seconds
Tagline For the happiest driest babies.