Pampers Film Love, Sleep and Play by Saatchi & Saatchi London

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Love, Sleep and Play

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Industry Baby Hygiene
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Released June 2013

Credits & Description

Media: TV
Category: House, Garden & Pets
Agency: Saatchi & Saatchi
Brand: Pampers
Geo: Europe, United Kingdom
Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign.
Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive 'Love, Sleep & Play' video, which brings to life Pampers’ philosophy for bringing up babies.
The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.
Advertising Agency: Saatchi & Saatchi, London, UK