Little fighters by Saatchi & Saatchi London for Pampers

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Little fighters

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Industry Baby Hygiene
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Released May 2017

Credits & Description

Category: House, Garden
Media: Film
Brand: Pampers
Agency: Saatchi & Saatchi
Geo: United Kingdom
Advertising Agency: Saatchi & Saatchi, London, UK
Account Handlers: Carla Govindji-Thorne, Andrea Kenerly, Sarah Kehoe, Henrietta Kerr
Agency Producers: Anne O’Neill, Lara Baxter
Media Buying: Starcom
Media Planners: Jake Woodley, James Filkin, Karolina Orgal, Sam McGroder, Maria Ugrozova
Production Company: Moxie Pictures
Director: Luke Franklin
DOP: Eoin McLouglin
Producer: Sue Caldwell
Editor: David Webb / Final Cut
Colourist: Jim Bracher / The Mill
Audio Post Production Engineer: Alex Bingham / Final Cut
Published: April 2017
Description: Driving awareness to its new product: Preemie Protection nappies, it is a nappy made especially for premature babies, weighing as little as 500g, and is three sizes smaller than a regular newborn nappy. Not available for consumer purchase, Pampers aim is to supply free preemie nappies to every premature baby in the UK through a donation of 3 million nappies to hospitals over the next year. They have partnered with UK charity, Bliss, to help get the nappies to the babies that need them by initially partnering with a limited number of hospitals across the country, before rolling out nationwide to all UK hospitals from summer 2017.