Pampers Film Sleepy Mornings by Saatchi & Saatchi Shanghai

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Sleepy Mornings

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Industry Baby Hygiene
Media Film
Market China
Agency Saatchi & Saatchi Shanghai
Regional Executive Creative Director Paul Copeland
Senior Copywriter Andrea Cid
Released December 2016


Spikes Asia 2017
Film Fast Moving Consumer Goods Bronze Spike

Credits & Description

Client: P&G
Agency: Saatchi & Saatchi Greater China Shanghai, China
Entrant: Saatchi & Saatchi Greater China Shanghai, China
Idea Creation: Saatchi & Saatchi Greater China Shanghai, China
Production: Saatchi & Saatchi Greater China Shanghai, China
Production 2: Antenna Media Bangkok, Thailand
Regional Executive Creative Director: Paul Copeland (Saatchi & Saatchi)
Senoir Copywriter: Andrea Cid (Saatchi & Saatchi)
Senior Producer: Joolee Chng (Saatchi & Saatchi)
Regional Account Director: Richard Nichol (Saatchi & Saatchi)
Regional Account Director: Nick Morrell (Saatchi & Saatchi)
Director / Editor: Henning Winkelman (Antenna Media)
Account Director: Cheryl Tay (Saatchi & Saatchi)
Producer: Mia Läckgren (Antenna Media (Bkk))
Executive Producer: Jordan Winter (Antenna Media (Bkk))
Composer: Lester Barnes (Lester Barnes)
Editor: Adam Hussey (Oriental Post (Bkk))
Regional Business Director: Rita Wu (Saatchi &Saatchi Shanghai)
Business Director: Sherie Chua (Saatchi & Saatchi)
Video URL:
Brief Explanation
Set to the classic film score, Zorba’s Dance, by Mikis Theodorakis, we watch young babies around the world in an adorable synchronized dance as they battle to stay awake in the morning after a disturbed night in a damp inferior diaper. It's a moment every mum and dad can recognize, when baby’s will is defeated by tiredness. United in their struggle, we follow the babies’ story, from initial tiredness, to yawning, to final surrender and sleep, followed by a rude reawakening by the climax of the music.
This film finally tells us, for a better night of sleep and no more sleepy mornings, use Pampers.