Pampers Film STAIRS by Del Campo Saatchi & Saatchi Buenos Aires, Rebolucion

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Industry Website
Media Film
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Director Luciano Pocadminsky
Executive Creative Director Sebastián Escofet
Creative Director Chavo D'emilio
Art Director Pablo Gil, Sebastian Garin, Jonathan Gurvit
Copywriter Gaston Bigio
Producer Flora Fernandez-Marengo
Account Supervisor Diego Feldman - Corina Rosemblun
Editor Elian Katz
Agency Rebolucion
Production Pioneer Productions
Released February 2002


Cannes Lions 2005
Film Toiletries & OTC Pharmacy Silver Lion

Credits & Description

What could happen to their children's future if mothers make the wrong decisions? A mother firmly says 'no!' to her child going up the stairs, only to lead him to obey for the rest of his life.
Title "Stairs"
Agency Del Campo Saatchi & Saatchi
City Buenos Aires
Production Company: Pioneer Productions
Advertiser Procter & Gamble Personal Care Division
Brand Name Pampers
Business Sector Diapers
Date of First Publication 2/28/2005
Market Argentina
Country of Production Argentina
Language English
Type Television
Creative Director Chavo Demilio
Art Director Sebastian Garin, Jonathan Gurvit
Copywriter Gastón Bigio, Pablo Gil
Director Luciano Podcaminsky
Account Director Diego Feldman
Agency Producer Camilo Rojas
Post Production Metrovision