MISSED CALL, INTERRUPTION by DraftFCB Johannesburg for Panado

Adsarchive » Film » Panado » MISSED CALL, INTERRUPTION

MISSED CALL, INTERRUPTION

Pin to Collection
Add a note
Industry Health & Pharmaceutical Products, OTC Medicines (Pain Relievers, Cold & Flu)
Media Film
Market South Africa
Agency DraftFCB Johannesburg
Director Miles Goodall
Executive Creative Director James Cloete
Creative Director Gareth Paul
Art Director Ivor Forrester
Copywriter Frank Kunene
Producer Yoli Mes
Account Supervisor Lebo Mogotsi
Editor Paul West
Production Sweet Spot Content
Released August 2010

Credits & Description

Category: Pharmacy
Advertiser: ADCOCK-INGRAM
Product/Service: PANADO PAINKILLERS
Agency: DRAFTFCB SOUTH AFRICA
Production Company: SWEET SPOT CONTENT, Johannesburg, SOUTH AFRICA
Date of First Appearance: Aug 15 2010
Executive Creative Director: James Cloete
Creative Director: Gareth Paul
Copywriter: Frank Kunene
Art Director: Ivor Forrester
Agency Producer: Sonja Reichwein
Account Supervisor: Lebo Mogotsi
Producer: Yoli Mes
Director: Miles Goodall
Editor: Paul West
Cameraman: Allard De Smidt
Lighting: Elliot Sewape
Editing Company: Deep End Post Production

English Description
A doctor steps out the office, but recieves a phonecall when he's out. His pet parrot answers the phone and listens to a patients symptoms. The parrot then squarks "Panado" repeatedly. The doctor returns to his office to find his pet beside the phone.

We created a character that would serve as a companion to our doctor, a parrot. And as parrots do, would adopt the word/phrase used most frequently in the doctor’s office, which is ‘Panado’. Panado, the doctor’s most consistent prescription, again and again and again.