Panasonic Film DUET by Daiko Tokyo

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DUET

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Media Film
Market Japan
Agency Daiko Tokyo
Director Tsutomu Iwamoto
Executive Creative Director Yoichi Miura
Creative Director Masato Kaminokuchi
Copywriter Yusuke Yoshioka, Toru Kurinami
Producer Asato Kobayashi
Editor Takahiro Shironouchi
Production Hat
Released June 2010

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: PANASONIC CORPORATION
Product/Service: CORDLESS STEAM IRON
Agency: DAIKO ADVERTISING
Production Company: HAT, Tokyo, JAPAN
Date of First Appearance: Jun 20 2010
Executive Creative Director: Yoichi Miura
Creative Director: Masato Kaminokuchi
Copywriter: Toru Kurinami/Yusuke Yoshioka
Agency Producer: Makoto Mitsui
Producer: Asato Kobayashi
Director: Tsutomu Iwamoto
Editor: Takahiro Shironouchi
Sound Design/Arrangement: Kenji Suzuki
Cameraman: Yoshiyuki Shima
Lighting: Hisayasu Hagiwara
Music: The Skater's Walz
Planner: Masato Kaminokuchi/Toru Kurinami/Yusuke Yoshioka
Cinematographer: Yoshiyuki Shima
Editing Company: Studio Interfield Corporation

English Description
Two women stand side by side with their iron and ironing board. One is using a traditional style iron, whilst the other is using Panasonics new cordless iron. The latter is having fun using her iron as it gives her the freedom to move in any direction.

The traditional iron user is adding to the creases as opposed to getting them out. She then asks if she can use the new Panasonic model, which she enjoys.