Panasonic Film SNOWMAN by Hakuhodo Architect Tokyo, Hakuhodo Tokyo

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SNOWMAN

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Industry Business equipment & services, Corporate Image
Media Film
Market Japan
Agency Hakuhodo Architect Tokyo
Agency Hakuhodo Tokyo
Director Ryo Takebayashi
Executive Creative Director Toshiki Tamura
Creative Director Eitaro Yuasa
Art Director Takayoshi Maruyama
Copywriter Toshiya Inoue, Eitaro Yuasa
Producer Shoji Matsui, Hiroyuki Katsuya
Account Supervisor Junichi Sawaguchi
Production Hat
Editor Yoshinori Kikichi, Shuhei Tamura
Released March 2011

Credits & Description

Category: Corporate Image
Advertiser: PANASONIC
Product/Service: CORPORATE MESSAGE
Agency: HAKUHODO
Agency: HAKUHODO ARCHITECT
Production Company: HAT, Tokyo, JAPAN
Date of First Appearance: Mar 30 2011
Executive Creative Director: Toshiki Tamura
Creative Director: Toshiya Inoue/Eitaro Yuasa
Copywriter: Toshiya Inoue/Eitaro Yuasa
Art Director: Takayoshi Maruyama
Account Supervisor: Junichi Sawaguchi
Advertiser's Supervisor: Toshiya Inoue
Producer: Shoji Matsui/Hiroyuki Katsuya
Director: Ryo Takebayashi
Editor: Shuhei Tamura/Yoshinori Kikichi
Sound Design/Arrangement: 2 To 4/Stevie Fromm
Account Manager: Shuhei Noguchi
Director Of Photography: Hisao Hashimoto
Editing Company: Digital Garden Inc.
Other Credits: Translator/Akiko Nunoi

English Description
This commercial is the true story of an adventure that began at the Panasonic website.

A girl in Bahrain wished for her little brother to see snow for the first time in his life.

The dream became a reality thanks to Panasonic’s vacuum insulation technology, usually used in refrigerators and baths, which kept the snowman from melting during the 8,554km journey that took nearly 40 hours.

The project was executed on 15th January 2011, and was reported live all the way on facebook and twitter.