WRAAC Film POOL by Latinworks

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Industry Consumer & Public services
Media Film
Market United States
Agency Latinworks
Director Rodrigo García Saiz
Art Director Victor Rojas, Javier Viramontes
Copywriter Rodrigo Rothschild
Producer John Barreiro
Account Supervisor Christy Kranik Latinworks
Editor Jay Friedkin
Service Agency Union Editorial
Released May 2013


Cannes Lions 2013
Film Lions Product & Service; Commercial Public Services Silver

Credits & Description

Type of entry: Product & Service
Category: Commercial Public Services
Advertiser: WRAAC
Agency: LATINWORKS Austin, USA

Chief Creative Officer: Sergio Alcocer
Creative Director: José "hache" Hernández/Victor Rojas/Rodrigo Rothschild
Copywriter: Rodrigo Rothschild
Art Director: José "hache" Hernández/Javier Viramontes/Victor Rojas
Agency Producer: Michael Mclaughlin
Account Supervisor: Christy Kranik
Advertiser's Supervisor: Charlene Riggs
Producer: John Barreiro
Director: Rodrigo García Sáiz
Editor: Jay Friedkin
Editing Company: Union Editorial
Other Credits: Rob Mccool

Brief Explanation
We gathered kids and asked them to act out a scene using the cliché scenario of an adult film as a starting point to see what would happen. Then we recorded the outcome.

With Parental Control Bar, you keep kid's minds clean.