|Creative Director||Jonathan Byrne|
|Production||Rock Paper Scissors|
Credits & Description
The Partnership for Drug-Free Kids collaborated with DDB California on an integrated creative campaign that includes TV, print and radio public service announcements (PSAs). The ads are part of a campaign called "Real Help," and are geared toward parents of teens and young adults who have been impacted by substance abuse or addiction. The TV spots were directed by two-time Oscar-Winner Angus Wall, who edited blockbuster films like "The Girl with the Dragon Tattoo," "The Social Network" and "The Curious Case of Benjamin Button."