RUSO by J. Walter Thompson Uruguay for Paso de los Toros

RUSO

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Industry Soft Drinks
Media Film
Market Uruguay
Agency J. Walter Thompson Uruguay
Executive Creative Director Manuel Amorin, Andrés Techera
Art Director Martin Cedes
Copywriter Gabriel Lista, Gricel Olalde
Producer Anibal Prato
Account Supervisor Carolina Montalto
Editor Javier Palleiro, Guillermo Rocamora
Production Oriental Films
Released December 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: PEPSICO
Product/Service: PASO DE LOS TOROS SOFT DRINK
Agency: JWT/CORPORACION
Production Company: ORIENTAL FILMS, MonteVideo, URUGUAY
Date of First Appearance: Dec 10 2010
Chief Creative Officer: Andrés Techera - Manuel Amorín
Executive Creative Director: Andrés Techera - Manuel Amorín
Creative Director: Gabriel Lista
Copywriter: Gabriel Lista - Gricel Olalde
Art Director: Martín Cedes
Agency Producer: Claudio Badano
Account Supervisor: Carolina Montalto
Advertiser's Supervisor: Gabriela Cibils - Paola Kogan - Verónica Schurter
Producer: Anibal Prato
Director: Javier Palleiro
Editor: Javier Palleiro
Sound Design/Arrangement: La Mayor
Post Production: Oriental Films
Animation: Oriental Films
Cameraman: Pedro Luque - Martín Espina
Music: Morra-Togni/Tan Enamorados
Account Manager: Victoria Abal
Cinematographer: Pedro Luque - Martín Espina
Director Of Photography: Pedro Luque - Martín Espina
Editing Company: Oriental Films
Other Credits: Diego “ruso” Perez
English Description
Paso de los Toros is a Uruguayan soft drink, who’s principal attribute is a bitter taste that quenches your thirst. Its claim “cut it out with so much sweetness, sweetness doesn’t quench your thirst” makes a strong difference from all the other sweeter sodas, specially Coca-Cola.
After Uruguay’s good performance in the 2010 Soccer World Cup, Paso de los Toros decided to cut it out with soccer’s sweetness, by showing situations in which a soccer player and his fans publicly displayed their affection for one another in the most sickening sweet way until.... Diego “Ruso” Pérez – an emblematic player of the National Soccer Team, beloved for his brute strength and bold temperament- enters the scene.