Pavofrio Film DOLLS by McCann Madrid

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DOLLS

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Industry Grocery and Other foods
Media Film
Market Spain
Agency McCann Madrid
Account Supervisor Jesus Martinez Soria
Production Sopa De Toro
Director Flashcut Canada
Art Director Santiago Lucero, Leandro Raposo, Pablo Stricker, Pablo Colonnese
Copywriter Ricard Figueras, Monica Moro
Released July 2010

Credits & Description

Category: Savoury Foods
Advertiser: CAMPOFRIO
Product/Service: PAVOFRIO SLICED TURKEY
Agency: McCANN ERICKSON
Production Company: SOPA DE TORO, Madrid, SPAIN
Date of First Appearance: Jul 1 2010
Chief Creative Officer: Leandro Raposo
Executive Creative Director: Monica Moro/Pablo Colonnese
Copywriter: Leandro Raposo/Monica Moro
Art Director: Pablo Stricker
Agency Producer: Luis Felipe Moreno
Account Supervisor: Jesus Martinez Soria
Director: Canada
Sound Design/Arrangement: Infinia
Music: David Antonio Rodriguez Ponce/Joel Iriarte Parra
Account Manager: Nuria Rosello

English Description
A young doll factory employee, sick to death of the female stereotype reflected in the faultless and shapely miniature women she helps to churn out, decides to put into practice a clever and amusing plan. To steal a single doll from the factory, to give it a real make over.
On her way home, she seeks inspiration by focusing on “real women”, like herself. Housewives, professional mums, loyal friends, and romantic dreamers.
So, after a long evening’s work in her workroom, punctuated by a delicious supper of Pavofrío, she breathes life into a different doll, a real and beautiful doll.
Her plan is completed when, next day, she manages to put the doll back on the conveyor belt at the gigantic factory, to mingle with the perfect little blonde-haired dolls.
Finally, some days later, a little girl, browsing along the shelves in the toyshop, will have the chance to choose that different doll, and begin to “fuel” the ideals of another female model.