Pearl & Dean Cinema Advertising Film Doomed Planet by BETC London, MJZ

Doomed Planet

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Industry Advertising & Communication
Media Film
Market United Kingdom
Agency BETC London
Agency MJZ
Released June 2012


Epica Awards 2012
TV/Cinema commercial Professional Products & Services Silver

Credits & Description

Agency (city): BETC London
Creative Director(s): Neil Dawson
Copywriter(s): Clive Pickering
Art Director(s): Neil Dawson
Production Company (& City): MJZ London
Film Director(s): Stephen Johnson
Production Company Producer(s): Debbie Turner

Short explanation
An ordinary event is transformed into something extraordinary by the power of cinema. What appears to be a planet in a state of destruction, consumed by fire from within, proves in fact to be a match head being struck. This power of cinema, to make even the ordinary appear extraordinary, is also the power of Pearl & Dean cinema advertising.

Pearl & Dean is a UK based cinema advertising media company. The following ad is shown in cinemas across the country before all films encouraging the audience to spend money with cinema advertising and to recognise the power of cinema.